Who Am I?

My name is Mike Minium.

I’ve been coaching in the health & fitness space for 22 years (over 30,000 hours dedicated to the craft), starting in 2003. I owned and operated CrossFit Oakland (one of the first 20 CrossFit gyms in the world) from 2005 to 2021. In 2021, I exited the gym business and downshifted my coaching career. I decided to focus exclusively on personal training.

I’ve been a coach for much of my life. It’s who I am. Fun fact: my first paid coaching gig was when I was 14 years old. I was a freshman in high school and during the summertime, I taught beginning adult players how to play tennis via group lessons. I was an assistant coach at that time, apprenticing under the head coach. By the time I was 16, I was coaching those same beginning adults solo.

And I just kept coaching from there. Through my twenties, it was mostly informal and unpaid; I was simply helping friends on the tennis court or in the gym whenever I could.

I decided to take the jump and become a professional coach back in 2003. Things really kicked into high gear after I opened CrossFit Oakland in 2005. During those years I coached kids as young as 10, adults in their 80s, high-level athletes, folks dealing with health issues, and a lot of regular folks dealing with the everyday challenges of living in this modern world of ours.

That brings us—more or less—to the present.